Strong presence for Broetje-Automation in China
Exhibiting at the China International Import Expo in Shanghai and the Airshow China, Broetje-Automation was present at two leading international trade fairs.
SHANGHAI/ZHUHAI. The Chinese market is becoming increasingly important for the international aerospace industry. Broetje-Automation has been present in this market for many years. This year Broetje-Automation took part in two leading international trade fairs in China in order to further expand customer and supplier relationships and deepen existing partnerships.
The Airshow China in Zhuhai is the largest and most important trade show for the aerospace industry in China and is actively supported by the Chinese central government. Besides showcasing the latest products and initiating business relationships within the industry, the show also includes numerous conferences on current developments and technologies in the aviation industry as well as an extensive flight program. The exhibition takes place every two years in Zhuhai, China.
Broetje-Automation was present at the Airshow China for the third time. As part of the German Pavilion organised by the Federal Ministry for Economic Affairs and Energy (BMWI) in cooperation with the Association of the German Trade Fair Industry (AUMA) and the Federal Association of the German Aerospace Industry (BDLI), Broetje-Automation presented its extensive product range for automated production processes in the aerospace industry. With 33 exhibitors, the German Pavilion was a great success and received the "Outstanding Pavilion Award" for its good joint appearance.
Another highlight for Broetje-Automation was the participation in the China International Import Expo (CIIE) in Shanghai, which took place for the first time. More than 3,600 exhibitors from over 172 countries took the opportunity to position themselves for future business in the booming Chinese market. The presence of German industry at CIIE was also impressive: in addition to Broetje-Automation, 170 companies from Germany were represented at the Import Expo in Shanghai.
Holger Mayländer, Chief Sales Officer, was satisfied with the trade show appearances in China: "The Chinese market is one of our strategic growth markets. We were able to make numerous new contacts and had good discussions at both trade fairs. We met with many of our customers on site. The perfectly organized German Pavilion under the umbrella of the Federal Ministry of Economics was very helpful for this".
Broetje-Automation is the world's leading expert for specialized production processes in the aerospace industry. 850 employees, located worldwide, plan and implement highly efficient solutions for the assembly of aircraft. The spectrum ranges from individual tools to a wide variety of assembly systems, from composite manufacturing to turnkey applications of entire manufacturing systems. Broetje-Automation is thus able to offer efficient turnkey production solutions for all aircraft types.